Key aspect in data visualisation is to start simple and make decisions based on users and their needs. Using a fitting metaphor makes it resonate on a deeper level of understanding. The biggest challenge is finding the best way for application, asking: what do we want to achieve and for which kind of data?
Get your stakeholders, clients and people involved with your organisation through user interaction. Using interactivity to reveal information at a self-directed pace creates a more personal experience. This constructed build of graphics and the ability to sift through the data using filtering tools makes data visualisation successful.
The value of data lies at the intersection between the data and the user experience. Developing enriched applications enables people to gain knowledge and make better decisions based on the data you supply. For organisations it can be a toolkit for providing new services in an increasingly fast-moving and complex world.